Studio 4°C Promotes Whiskey

The Japanese branch of the Johnnie Walker whiskey label is now streaming a 5-minute promotional anime comissioned from Studio 4°C. Tekkon Kinkreet character designer Shoujirou Nishimi directed the “Haru wa Kuru” (Spring Arrives) short to illustrate the Johnny Walker slogan “Keep Walking.”

While I have a little difficultly associating the whimsical design and tone of this animation with whiskey, this short does re-confirm that 4°C does its best work when it’s producing esoteric, experimental animation rather than mainstream, conventional anime.

Source: Crunchyroll