Reboot Toys Update

American Champion Marketing Group has concluded a licensing agreement with Irwin Toys to manufacture and distribute items based on the animated property. ReBoot, the first TV series to be produced with computer generated imagery, will launch its first line of new action figures and plush toys to be available for the Christmas 2000 shopping season, supported by a $2 million television advertising campaign. The ReBoot licensing launch will include: 15 action and vinyl figures giving the characters an entirely new look; vehicles, bendables, plush toys, jigsaw puzzles, model kits, and toy carrying cases. Additionally, ReBoot is in production on two made-for-TV films to be broadcast in late 2000/early 2001, just as the products are hitting the shelves.

Source: Figures.com

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