Illumitoon Announces Disc Replacement Offer

In response to overwhelming demand, Illumitoon has initiated a program for consumers to trade-in their “dubtitled” Illumitoon anime DVDs for replacement discs with literal subtitle translations. The trade-in offer applies to the first DVD volumes of BoBoBo-Bo BoBoBo, Beet the Vandel Buster, and B’t X, and will run through May 30th. Customers who are satisfied with their DVDs do not need to participate in the trade-in program. Consumers who do want replacement DVDs can get additional information from the Illumitoon website.

“It’s something that’s obviously very important to the fans, and we want to give them what they want,” said Barry Watson, President/CEO of Illumitoon. “Going forward we want to incorporate literal translations on all our anime product.”