ICv2 Estimates Current American Anime Market

ICv2 News has published its analysis of the American anime and manga markets for 2003. In summary:

Manga was the fastest growing area of pop culture last year, with 75-100% growth to an estimated market size of around $100 million at retail, largely accounted for by females shopping for manga at bookstores.

The American anime industry grew at a much smaller 10-20% growth rate, bringing the total value of American anime DVD sales up to an estimated annual $550-$600 million.

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