Hello Kitty Turns 35

Hello Kitty was launched 35 years ago November 1st with a coin purse bearing her image. Now the character generates billions of dollars a year in sales.

Upper Deck has obtained a multi-year license from Sanrio Global Consumer Products to produce a Hello Kitty collectible game. The game will include collectible miniatures and stickers, and will be marketed as a trading card game beginning next March.

Source: ICv2