Bandai Unleashes Kannagi
In lieu of an acquisition announcement, Bandai Entertainment has simply released the first DVD volume of the Kannagi ~Crazy Shrine Maidens~ anime television series today. The subtitled only release contains 7 episodes plus a non-credit opening and episode 7 non-credit ending. The second DVD volume, containing the second half of the 14 episode series, will be released on September 24.
Anime News Network is now streaming the series’ first two episodes, with two additional episodes added weekly until the entire series is available for free online viewing.
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Shouldn’t a simulcast-acquisition be something you consciously hype, almost irregardless of how long or short the lead time? Although I certainly know it’s not their intention, it sort of feels like they just tossed the title at our feet: “Hey! New anime, here you go.”
That said, a simulcast is still an interesting idea. Though I wonder how long they plan to do so, evidently competing with their own video sales.
I agree. This feels very much like Bandai dumping a pretty good show by offering it direct and exclusively through only one third-party retailer (advertising the initial release as available from Amazon is misleading because it’s actually just Bandai and RSI selling through Amazon) with no advertising to hype the DVD release. I don’t consider the minimal English Nagi-sama Fan Club site the same thing as creating anticipation and generating pre-orders for a scheduled forthcoming DVD release. This feels very much like Bandai throwing the show out into the wild and hoping that it sells itself.
Well, you have to ask yourselves if these types of shows actually sell enough for Bandai to do more than that? I mean, other than success of the manga, Lucky Star’s OVA actually got priced for less than the average new R1 DVD price for a recent anime. And I don’t see it taking off at American cons [i.e. through cosplay] the way I did with Haruhi. Kannagi isn’t something I feel any anticipation for, other than from the moe-philes. [Yes, I know, poor choice of words. Or maybe not.]