Anime Otaku Are Keeping Blu-ray Alive

GfK Marketing Services Japan reports that more than 50% of the money Japanese consumers spent to purchase Blu-ray discs during the first half of 2009 went to anime discs. Furthermore, continuing a trend that started last year, anime continues to be Japan’s best selling media category on Blu-ray. However, Blu-ray sales have not compensated for losses in DVD sales. During the first half of 2009 Japanese DVD sales declined by 15%, and revenue generated from DVD sales fell by 20%.

Source: Anime News Network

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