Adult Swim Bad for Cartoon Network?

According to the New York Daily News, the Cartoon Network’s viewing audience has dropped by 15% since last year. According to the article, media analysts claim that the Cartoon Network’s concentration on its Adult Swim program has led to a decline in young viewers, significantly hurting the network’s market position and viability. It’s suggested that the Cartoon Network shifted too much attention to its late-night adult cartoon block instead of concentrating on its more profitable children’s market. “They got sidetracked and they stumbled,” the article states. The Cartoon Network has not introduced a “big hit” since 1998’s Powerpuff Girls. The network is hoping to begin a recovery with five new original programs including the Star Wars Clone Wars shorts.

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