Time Warner Acknowledges a Benefit from Video Piracy

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During a conference call last week, Time Warner CEO Jeff Bewkes stated, “If you go around the world, I think you’re right, that Game of Thrones is the most pirated show in the world.” The unauthorized private distribution is, “a tremendous word-of-mouth thing… that’s better than an Emmy.”

Certainly studios and distributors would prefer to see distribution of their programming be exclusively via profitable authorized channels, but Bewkes here acknowledges that unauthorized, underground file-sharing creates a tremendous self-perpetuating consumer demand that drives advertising and sales interest.

Source: The Verge


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