Square Enix Producer Talks Anime Business

Anime News Network has translated a summary of Square-Enix producer Kouji Taguchi’s analysis of the anime business, which he presented to an audience earlier this week at the Japan International Contents Festival. Taguchi explains the process by which anime producers decide on anime productions; contemporary costs of TV anime production and broadcast; the impact of anime on manga sales; and reasons why manga sell better in Japan than overseas.

This is fascinating, revealing, and little heard insight into the way Japan’s anime industry thinks and works. Anyone with an interest in the anime business should read this.