Japanese Graphics NOW!

Miduki · May 31st, 2006, 01:58 PM

I stopped at B&B bookstore today and happened upon a wonderful book called Japanese Graphics NOW!. It's chock full of amazing Japanese advertisements, graphic designs, packaging, and so on. The book is worth checking out, it was on sale too.

I would like to comment on how wonderful the Japanese advertising/graphic industry is, or even the Chinese advertising/graphic industry. SO much better than the dry car commercial, cigarette poo of America, with the exception of ads in Soho/New York and a few other major cities.

What do you all think of Japan's Advertising and Graphic Design Industry?

Suiko Eiji · June 2nd, 2006, 09:36 AM

Quote:

Originally Posted by Miduki

What do you all think of Japan's Advertising and Graphic Design Industry?

Some of it is pretty unique, especially some of thier odd television advertisements. One thing I prefer is thier abundant use of text, which I don't see in too many ads here in the US.

I also think their advertising is less regulated than it is in the US, which could be a very good reason why it is so different. One thing I've noticed is that in Japan it is okay to advertise a product directly related to a show, not just stuff from the show's sponsors. But then again, I'm not a huge fan of regulation of economic/fiscal matters...

Miduki · June 10th, 2006, 10:06 PM

Well, I am in Taiwan right now, and since their is a good amalgamation of Chinese and Japanese ads, they don't have the same Puritan restrictions that the US culture was based upon.

ZeroKun · June 10th, 2006, 10:53 PM

You can go down the street with a van that has speakers blasting out advertisements in Japan, not against the law as long as it's advertising something. From all the TV I've watched, to all the toys I've bought, they SURE do love text.

Jun_Inohara · June 11th, 2006, 01:40 AM

Quote:

Originally Posted by ZeroKun

You can go down the street with a van that has speakers blasting out advertisements in Japan, not against the law as long as it's advertising something.

An especially annoying feature of the advertising industry

Quote:

From all the TV I've watched, to all the toys I've bought, they SURE do love text.

Despite being used to all the text on tv, and thinking that often times it can/does make things more entertaining, I sometimes think it's waaaay overused. There are times where I feel like the producers think the audience doesn't understand their own language, as some situations seem to use it unecessarily.

I like a lot the way a lot of advertising looks here in Japan, but at the same time there is a painful concentration on "cute" advertising. While I like cute things it tends to make many things a great deal more childish, which I find irritating.

The Million Dollar Prons · June 11th, 2006, 02:36 AM

I liked the chocolate comercial where the busty Japanese chick was jumping around in her underwear yelling "CHOCO PARTY! GOOD GOOD!" if that counts.

Miduki · June 26th, 2006, 08:45 AM

One interesting thing I noticed was intense focus on facial products during weird times. For example, we were watching a Stephen King movie dubbed in Chinese, and all these weird facial bleach commercials kept coming on. There were quite a few juice box commercials as well.

Atomusuku-sama · July 11th, 2006, 08:45 AM

The use of english text as a design element rather then conveying actual information can result in some very humorous things, that is from a english speaker's perspective.

Though some famous people are starting to do a few ads in the United States, there are far more famous people from the United States in Japanese Commercials. They figure no one will see them. Well, thanks to the internet & the occasional show featuring such things we will.

Miduki · December 21st, 2006, 12:14 PM

I think those are hilarious, but I mean, I feel bad laughing at them, because it's like I am laughing at Japan.

sailornyanko · December 21st, 2006, 02:07 PM

I'm wondering how close to reality is that weird commercial from the Simpsons promoting the dish washing product with a logo that looks like Homer's face. The things the logo told to the dancing Japanese girls was.. disturbing. Is that real?

sfried · January 13th, 2007, 05:01 PM

Quote:

Originally Posted by Miduki

Well, I am in Taiwan right now, and since their is a good amalgamation of Chinese and Japanese ads, they don't have the same Puritan restrictions that the US culture was based upon.

You have a point there.

Also, unlike Europe and Japan, advertisments are not shown every 5 minutes as they only have usually one commercial break for each show. And usually two or three ads are shown in between them. (Most of the commercials happen after a show)

Nami · January 18th, 2007, 01:08 AM

I like them, they looks clean and beautiful. Also, I think it depends on the products and its target market. The one you see in the book are usually the nice one that is being chosen that it is nice enough to be in a book. The one in normal Ads though, some of them have a lot of text in it. ^^;;

Len · January 18th, 2007, 03:02 AM

Japan's Video Game industy in general is also under high expectations. For example; Square released Final Fantasy: Advent Children under unpresidented expectations which had to be met to keep their fanbase.. and did, in my book. Graphics are getting cleaner and clearer, as well as more life-like. It isn't a bad thing, either..

May 31st, 2006, 01:58 PM	#1
Miduki 「Delusions of Grandeur」 Join Date: Mar 2003 Location: New Orleans Posts: 120	Japanese Graphics NOW! I stopped at B&B bookstore today and happened upon a wonderful book called Japanese Graphics NOW!. It's chock full of amazing Japanese advertisements, graphic designs, packaging, and so on. The book is worth checking out, it was on sale too. I would like to comment on how wonderful the Japanese advertising/graphic industry is, or even the Chinese advertising/graphic industry. SO much better than the dry car commercial, cigarette poo of America, with the exception of ads in Soho/New York and a few other major cities. What do you all think of Japan's Advertising and Graphic Design Industry? __________________ Anime is not cool. Last edited by Miduki; May 31st, 2006 at 08:06 PM.

June 10th, 2006, 10:06 PM	#3
Miduki 「Delusions of Grandeur」 Join Date: Mar 2003 Location: New Orleans Posts: 120	Well, I am in Taiwan right now, and since their is a good amalgamation of Chinese and Japanese ads, they don't have the same Puritan restrictions that the US culture was based upon. __________________ Anime is not cool.

June 10th, 2006, 10:53 PM	#4
ZeroKun 仮面ライダー Join Date: Apr 2003 Location: FL Posts: 15	You can go down the street with a van that has speakers blasting out advertisements in Japan, not against the law as long as it's advertising something. From all the TV I've watched, to all the toys I've bought, they SURE do love text. __________________ --Director of Video rooms for Metrocon-- 天の道を行き。全てを司る男。 LiveJournal

June 26th, 2006, 08:45 AM	#7
Miduki 「Delusions of Grandeur」 Join Date: Mar 2003 Location: New Orleans Posts: 120	One interesting thing I noticed was intense focus on facial products during weird times. For example, we were watching a Stephen King movie dubbed in Chinese, and all these weird facial bleach commercials kept coming on. There were quite a few juice box commercials as well. __________________ Anime is not cool.

July 11th, 2006, 08:45 AM	#8
Atomusuku-sama Silver Soul Join Date: Jul 2001 Location: Kabukichō, Edo Posts: 119	The use of english text as a design element rather then conveying actual information can result in some very humorous things, that is from a english speaker's perspective. Though some famous people are starting to do a few ads in the United States, there are far more famous people from the United States in Japanese Commercials. They figure no one will see them. Well, thanks to the internet & the occasional show featuring such things we will. __________________ 銀魂 \| Former AN Super Moderator (retired) \| 2003-2005 "You said you would always be on my side! Machines aren't supposed to lie! Every homeless person needs a dog & a loud radio!" [ DECk [37] \| Member since before The Great AN Forms Crash of 2001 & one of the firsts to return \| Day Job: Ronin ] Last edited by Atomusuku-sama; January 15th, 2007 at 08:33 AM.

June 11th, 2006, 02:36 AM	#6
The Million Dollar Prons Wild Like a Snorlax Join Date: Jun 2004 Location: The Mellon Colony of Haruhi Suzumiya. Posts: 13,051 Blog Entries: 17	I liked the chocolate comercial where the busty Japanese chick was jumping around in her underwear yelling "CHOCO PARTY! GOOD GOOD!" if that counts.

December 21st, 2006, 12:14 PM	#9
Miduki 「Delusions of Grandeur」 Join Date: Mar 2003 Location: New Orleans Posts: 120	I think those are hilarious, but I mean, I feel bad laughing at them, because it's like I am laughing at Japan. __________________ Anime is not cool.

December 21st, 2006, 02:07 PM	#10
sailornyanko More psychotic than most Join Date: Feb 2002 Location: San Simon de Guerrero Posts: 2,846	I'm wondering how close to reality is that weird commercial from the Simpsons promoting the dish washing product with a logo that looks like Homer's face. The things the logo told to the dancing Japanese girls was.. disturbing. Is that real? __________________ "Si las puertas de la percepción quedaran depuradas todo se habría de mostrar al hombre tal cuál es: infinito" - William Blake "A scientist is a person in which the educational system hasn't taken his childish curiosity that asks questions like: "Why is the sky blue?" Known as the Mexican Joke in AN. Cool. Avvie: Psycho Lune from SS MekaiHen.

January 18th, 2007, 01:08 AM	#12
Nami You actually trust me? Join Date: Sep 2001 Location: Just a little tiny spot in the universe Posts: 843 Blog Entries: 8	I like them, they looks clean and beautiful. Also, I think it depends on the products and its target market. The one you see in the book are usually the nice one that is being chosen that it is nice enough to be in a book. The one in normal Ads though, some of them have a lot of text in it. ^^;;

January 18th, 2007, 03:02 AM	#13
Len Counter Trolling Unit Join Date: Dec 2006 Location: 日本大阪 Posts: 3,252 Blog Entries: 1	Japan's Video Game industy in general is also under high expectations. For example; Square released Final Fantasy: Advent Children under unpresidented expectations which had to be met to keep their fanbase.. and did, in my book. Graphics are getting cleaner and clearer, as well as more life-like. It isn't a bad thing, either.. __________________ ------- "It's an Ichijo festival." -Ichijo, Pani Poni Dash スガタ。。すみません。。 +Expression+