Beer named for highway exits draws anger

[SapperSix]

N.J. brewery names beers after exits, draws ire
Authorities worry it might encourage drunk driving

CHERRY HILL, N.J. - A New Jersey brewery is using the state's congested and often-derided turnpike to promote its beer, an idea that concerns the New Jersey Turnpike Authority and a group that opposes drinking and driving.

Cherry Hill-based Flying Fish Brewing Co. (motto: "Proudly Brewed in New Jersey: You Got a Problem with That?") has undertaken an ambitious project of releasing a special beer in honor of turnpike exits, one at a time.

The beers are being made in limited runs and sold in 750 milliliter wine-size bottles.
The first, a Belgian-style ale, came out earlier this year in honor of Exit 4, the exit nearest the suburban Philadelphia industrial park that Flying Fish calls home.

The next beer, Exit 11 Hoppy American Wheat Ale, is scheduled to start hitting bars and stores in the region on July 15. The intersection of styles is a tribute to Woodbridge's exit, where the Turnpike meets the Garden State Parkway.

'Not a bad idea'
Joe Orlando, a spokesman for the New Jersey Turnpike Authority, said it's a bad idea to associate a highway with alcohol. Flying Fish has answered the authority's concerns with disclaimers that the beer isn't endorsed by the authority.

"There's been a brokered peace here," Orlando said. "But don't expect to see it in any of our rest areas."

That doesn't satisfy Mindy Lazar, executive director of New Jersey's chapter of Mothers Against Drunk Driving. "The combination of a roadway and advertising for any kind of a beer doesn't make any kind of sense," she said. "This is almost a mockery."

Brewery president Gene Muller said that's not the case. "The one thing that both of us agree is drinking and driving is never an option," he said.

More 'exit beers'
The company plans to introduce more exit beers every few months.

Muller, who founded Flying Fish in 1995 and overseen its growth into the biggest New Jersey-based brewery, said he's not sure if all 29 exits will get their own beers.

Muller said he hopes its fans will help come up with future beer concepts linked to the exits, which are near malls, the Meadowlands sports complex and peach orchards, not to mention right under the approach of planes landing at Newark Liberty International Airport.

That's a change from the original idea. Muller said initially he wanted to have each beer's alcohol content match the exit number — Exit 6 beer, for instance, would have 6 percent alcohol. Most beers have about 5 percent alcohol.

"But then we thought pretty quickly that Exits 1, 2 and 3 were going to be pretty boring for brewing, and then Exits 16, 17 and 18 were going to be really dangerous."

http://www.msnbc.msn.com/id/31852055/ns/us_news-life/

[KabukiSaMuRaI]

This may draw some controversy as people do love their drama.

People realistically do not need a reason to start drinking beer. This should have no bearing on people's drinking habits as bars are one of the most accessible places around. In major cities they usually card but local bars allow for some underage drinking. It seems that some of the mentality of America's youth views drinking beer as a favorite past time and brag about Beer Pong victories and belts. Some good people but sooner or later I would hope that they would outgrow that mode of thinking. Well, some of the ups and downs of working with young people (or those that have not quite matured yet).

**Sappersix does bring up interesting topics.

[animeotaku99]

Why are these "authorities" trying to tell a private, capitalistic company what to do? And Tell MADD to F off! damn spoiled trophy wives should get a job

[Caster13]

:facepalm: They're saying this influences drunk driving? Retards.

Next thing you know they'll blame video games for school shootings.......oh wait.

[animeotaku99]

Or Ero-games for RAPE

[Vaikyuko]

Um, I fail to see how the advertising makes any sense, so my first question is "what were you guys thinking?"

My second question is why Kenpachi and Animeotaku object to people being concerned with this. You two seem to not realize that most people are shockingly stupid, and promoting beers with the same name as exits is not necessarily a good thing (though it is not automatically bad either).

Personally, I just think it's stupid. It'd be better if they tried getting licenses from popular video game franchises and doing beer that way. If Square Enix's Potion drink was alcoholic, something tells me it would sell more. Would have sold more. I dunno.

[ThePhillyFlash]

Why are these "authorities" trying to tell a private, capitalistic company what to do? And Tell MADD to F off! damn spoiled trophy wives should get a job

Well, YOU try being a parent who lost a child thanks to a drunk driver and see how you react to a story like that.

[CrossboneGundam]

New Jersey is apparently looking for a new, wussier image. They can't have things like beer ruining their rep with concerned mothers.

Well, YOU try being a parent who lost a child thanks to a drunk driver and see how you react to a story like that.

Yeah, individuals aren't responsible for their own actions, it's the product that forced itself down the drunk's throat! Naming a product after local landmarks is tantamount to murder if it's remotely possible that people can improperly use your product to inhibit their motor skills!

Edit: If you don't like it, how about giving them an alternative? It's not like NJ has any landmarks or significant locations other than the infamous turnpike.

[VidelCoolGirl]

Shiz. Olympia beer might have to watch out. Might encourage us college kids to drink.

[waltsoph3]

Ooo uhm..I see why this story would be a mockery to some people.

The most important thing people need to to do is encourage people not to drink and drive.
Its kind of like those controversies with the racy Calvin Klein billboards. You can't please everyone. :(

But if they do inisit on having these beer highway exits they better make sure to post some kind of disclaimer to encourage people not to drink and drive.

If it was my call i say take them down and rename the highway exits. I just feel thats the right thing to do here.

[Trefellin]

This thread should have been titled, "Highway Named Beer Brews Discontent" or something like that.

[Leader Desslock]

If it was my call i say take them down and rename the highway exits. I just feel thats the right thing to do here.
Why would renaming the exits help? They're named things like "Exit 11". They're numbered sequentially, to make navigation easier.

[Old Ape Face]

Route 66 must be so high in alcohol content it makes Moonshine feel like a soft drink o.O

[Caster13]

Route 66 must be so high in alcohol content it makes Moonshine feel like a soft drink o.O

Apparently you've never seen Route 66. Not nearly as many exits as you think, plus it breaks up into sections from parts of the highway being eliminated by the Interstates. You can get onto it from the highways that run right next to it (all you have to do is look to the side of the road and you'll see it), but only when there's an overpass next to it if Route 66 hasn't snaked off into the distance to a little town somewhere.

[Old Ape Face]

Apparently you've never seen Route 66. Not nearly as many exits as you think, plus it breaks up into sections from parts of the highway being eliminated by the Interstates. You can get onto it from the highways that run right next to it (all you have to do is look to the side of the road and you'll see it), but only when there's an overpass next to it if Route 66 hasn't snaked off into the distance to a little town somewhere.

that's what I'm talking about though, it's a long rout through back country and and whatever, I'm sure it's one of those things you talk about when hillbillies are involved heh, and truck drives alike.

I'm talking about the rout itself not the number of Exits is has.

[SapperSix]

Route 66 must be so high in alcohol content it makes Moonshine feel like a soft drink o.O

Would it be endorsed by Nick Nolte?

[goddessofanime]

I want some I-95 beer now.

[waltsoph3]

Why would renaming the exits help? They're named things like "Exit 11". They're numbered sequentially, to make navigation easier.

lol. I dunno. Maybe for the fact it might get some people off someone elses back.lol who knows.

But if its just exits being named after numbers then i don't see any problems with that at all. Numbers could mean anything to anyone.lol

[Caster13]

I want some I-95 beer now.

What about I-10? It goes all the way from Florida to LA. That's a lot of damn exits.

[Arnold]

New Jersey is apparently looking for a new, wussier image. They can't have things like beer ruining their rep with concerned mothers.



Yeah, individuals aren't responsible for their own actions, it's the product that forced itself down the drunk's throat! Naming a product after local landmarks is tantamount to murder if it's remotely possible that people can improperly use your product to inhibit their motor skills!

I don't think that anyone's arguing that it promotes crime, but rather that it shows questionable taste.


Edit: If you don't like it, how about giving them an alternative? It's not like NJ has any landmarks or significant locations other than the infamous turnpike.

Atlantic City and the boardwalk.

[Old Ape Face]

I don't think that anyone's arguing that it promotes crime, but rather that it shows questionable taste.



Atlantic City and the boardwalk.

that's Georgia dude, a few state south of NJ,

How about do the Ben and Jerry's thing, name beers after famous celebrities or movies or rock stars.

the Hetfield Lauger, made from cold hard metal.

Steven Colbert's patriot in a glass.

[Arnold]

that's Georgia dude, a few state south of NJ,

I -live- in New Jersey. I'm pretty sure I know where Atlantic City is located, having driven down there a few times.

[Old Ape Face]

I -live- in New Jersey. I'm pretty sure I know where Atlantic City is located, having driven down there a few times.

Just makeing sure lol.

[Caster13]

I -live- in New Jersey. I'm pretty sure I know where Atlantic City is located, having driven down there a few times.

I've only been down there once. But I'm not in Jersey anymore. I moved, cause New Jersey blows.

[KabukiSaMuRaI]

I -live- in New Jersey. I'm pretty sure I know where Atlantic City is located, having driven down there a few times.

AC is most definitely an interesting place. Although drinking was the last thing on my mind. Too much else to do.

[Leader Desslock]

Atlantic City and the boardwalk.
Nah, Parker Brothers already did that with Monopoly.

that's Georgia dude, a few state south of NJ...
Today's Yukimura-fact is brought to you by the number Six, and the letter W.

[Caster13]

Today's Yukimura-fact is brought to you by the number Six, and the letter W.

huh?:huh:

*filler*

[Leader Desslock]

^ Never watched Sesame Street?

[CrossboneGundam]

Just makeing sure lol.

Now you're just trying to cover up the fact you made a complete fool of yourself without thinking.

Also I wonder how Atlantic City can compete with Reno as a poor man's Las Vegas.

[Old Ape Face]

Well, sorry for making sure the thread was a little too accurate.

[SapperSix]

Well, sorry for making sure the thread was a little too accurate.

ಠ_ಠ

filler

[Leader Desslock]

^^ And in doing so, you demonstrated a complete lack of topic knowledge.

Nothing wrong with correcting people, Yukimura, but if you're gonna do it, you should at least correct the facts you know. Or at least bother to put them in google to verify them.

The first results of a google search for "Atlantic City" are:

"Atlantic City, NJ" <- (a link to a map)
[A map of the New Jersey shoreline, showing Atlantic City]
"Atlantic City, New Jersey" <- the city's promotional website

You don't even have to click on any of the links to verify the relevant fact. Just looking at the results page will tell you where it is.

[Old Ape Face]

Ah I see, I know why I got that messed up. I was thinking of the City of Atlanta.

Yeah I confuse names that have similar spellings or sound the same a lot.

My friends Taylor and Tyler in RL, I always get those two mixed up and it pisses them off.

[goddessofanime]

ROFL at Yuki not knowing where Atlantic City is :lol:

[Old Ape Face]

ROFL at Yuki not knowing where Atlantic City is :lol:

No that's not the point, It's knowing the proper name of the cities. Regardless if I knew where Atlantic City was, I was convinced he was talking about a completely different city all together.

For really strange ideas I could have said it was in the middle of the ocean for all I was thinking, lol

[Haro!]

walstoph's solution of renaming the exits was a joke, I hope.

NJ is lame regardless. A landfill with a population problem. With that in mind they have to be careful of things like this. For normal people, naming beer after exits won't encourage drunk driving. But this is New Jersey. Different rules apply and you should lower your expectations of the people there.

[Caster13]

walstoph's solution of renaming the exits was a joke, I hope.

NJ is lame regardless. A landfill with a population problem. With that in mind they have to be careful of things like this. For normal people, naming beer after exits won't encourage drunk driving. But this is New Jersey. Different rules apply and you should lower your expectations of the people there.

Um, no. It's just a group of stupid people.

This type of thinking would usually come from somebody in California though. They recently passed a law banning black cars. Apparently it's to prevent global warming, so any new cars produced that are black are not allowed in California.X_X

[Trefellin]

They recently passed a law banning black cars. Apparently it's to prevent global warming, so any new cars produced that are black are not allowed in California.X_X

How is that not offensive to people's liberty? That angers me.

[Caster13]

It's Kalifornya, what do you expect?

[SapperSix]

Um, no. It's just a group of stupid people.

This type of thinking would usually come from somebody in California though. They recently passed a law banning black cars. Apparently it's to prevent global warming, so any new cars produced that are black are not allowed in California.X_X

That's the stupidest thing I've ever heard. You forgot to mention that California has since backed away from this absurd idea.

http://latimesblogs.latimes.com/uptospeed/2009/03/black-car-ban.html

[KabukiSaMuRaI]

I've only been down there once. But I'm not in Jersey anymore. I moved, cause New Jersey blows.
Not being able to make left turns can be a bit inconvenient. But girls with a Jersey accent have a certain appeal.
It's Kalifornya, what do you expect?
California is actually a very chill place.
No that's not the point, It's knowing the proper name of the cities. Regardless if I knew where Atlantic City was, I was convinced he was talking about a completely different city all together.

For really strange ideas I could have said it was in the middle of the ocean for all I was thinking, lol
Well, at least your are smart enough to not blow your hard earned money on gambling.

[Haro!]

Not being able to make left turns can be a bit inconvenient. But girls with a Jersey accent have a certain appeal.

California is actually a very chill place.

For the first: No they really don't have an appeal. The accent is almost as annoying as a Staten Islanders accent.

Second I agree with.

[Bernard_Monsha]

Cherry Hill-based Flying Fish Brewing Co

They must have no competion I had a couple of their brews. Very meh.

[waltsoph3]

walstoph's solution of renaming the exits was a joke, I hope.



Lol what do you want me to say? The whole thing is wacky.

Ahhh i'm not gonna worry about it.

[DavenIII]

ROFL who could possibly confuse "Atlantic City" (you know, the game Monopoly is based off) and Atlanta Georgia rofl.....

The fact that he tried to "Correct" someone on it too...and the fact that it was Arnold (whom I recently found out lives right near me in NJ) is just perfect.

Yukimura-Sanada this ones for you.

http://theblacksentinel.files.wordpress.com/2008/09/foot-in-mouth-1199.jpeg

[Old Ape Face]

ROFL who could possibly confuse "Atlantic City" (you know, the game Monopoly is based off) and Atlanta Georgia rofl.....


Quite easily actually, when one confuses/overlooks one word or a group of words with another word or group of words that may appear to sound the same, have similar spelling, or both, or have similar meanings but are slightly different.

the common term for it is called Dyslexia, if you know what that means.

This is also a similar mistake when people confuse the actual Thread Title for something else.

It's also a form of being human, we could have a coffee (or some kind of alcoholic beverage if that's what you prefer) and discuss this abnormal behavior if you'd like, or I could just link you a Wiki article about it, explaining the side effects of being human.

Also keep in mind, I live in New England, and I've never really traveled south passed New York too much. Thus I never really paid much attention to the geography of our rather large country in which those two cities just happen to be on the same coast.

As for knowing that Arnold lives in New Jersey, How the hell am I supose to know that off the top of my head? I don't talk to him regularly, and very rarely do I look at profiles becuase that bit of information is irrelevant to my interests.

[DavenIII]

the common term for it is called Dyslexia, if you know what that means.

Dyslexia is a condition, if you have it, that's one thing, if you don't...don't try to pawn your mistake off on a condition you don't have....that's just wrong dude.

On top of that, noone calls Atlanta... "Atlanta City" It's just called Atlanta or Atlanta Georgia or maybe even, The City of Atlanta...noone calls it "Atlanta City" Like everyone calls AC "Atlantic City"



It's also a form of being human

Correct, making mistakes is human, you know what else, Making mistakes when trying to CORRECT someone on internet forums is Funny, and also ironic, so excuse me for making a little joke at your expense because of it, stop taking it so seriously, you'll never have any fun if you can't laugh at yourself.


Also keep in mind, I live in New England, and I've never really traveled south passed New York too much. Thus I never really paid much attention to the geography of our rather large country in which those two cities just happen to be on the same coast.

It's a couple states away, I'm sure most people in "England" let alone New England...know what Atlantic City is, California and Hawaii as well, again, don't try to bypass your interesting lack of knowledge on a very common subject on something like Dyslexia or your current Hometown.

Have you never played Monopoly it's like top ten in Board game popularity all time isn't it.

As for knowing that Arnold lives in New Jersey, How the hell am I supose to know that off the top of my head?

Because for the last few days one of the most popular threads on this forum (General Discussion) was a thread that was asking where everyone lives in which Arnold Myself and most other regular forum posters answered.

[Old Ape Face]

It's a couple states away, I'm sure most people in "England" let alone New England...know what Atlantic City is, California and Hawaii as well, again, don't try to bypass your interesting lack of knowledge on a very common subject on something like Dyslexia or your current Hometown

You'll be suprised at how much knowledge, intelligent people, don't know, no mater how small or simple it is.

That is one of the reasons why most people don't understand how politics works in this country. Most of them really don't take the time to research it.

I might be wrong and it might be funny in the instant that I contradict myself, but that doesn't mean that everyone knows the same thing no matter how common it might be.

Have you never played Monopoly it's like top ten in Board game popularity all time isn't it.

Yes I have played Monopoly, and yes I know the properties are names of streets in Atlantic City, yes I've wondered where that city was but never took the time to research it.

And so I go ahead anyway and assume people are talking about Atlanta, becuase at the time I wasn't thinking of much else. and I'm still convinced until people give me the WTF stare, and make a fool of myself again.

Because for the last few days one of the most popular threads on this forum (General Discussion) was a thread that was asking where everyone lives in which Arnold Myself and most other regular forum posters answered.

Well, I apologize for not reading every thread on the Off Topic section.

And before you get to it, yes I can read I can read very well actually, but I have that disorder that some people have where they can stare at a block of text for hours read the whole thing and hear Blah Blah Blah in the back of their heads, so by the time we finish reading we're all like Huh? and we don't feel like reading it all over again.

[Trefellin]

I've actually never heard of Atlantic City and I absolutely hate Monopoly. Why would I play Monopoly when I could play Ker-Plunk?

[Leader Desslock]

In Maine, we used to play a board game called "Don't Break The Ice". Except we played it with a real board (a six foot long plank) outdoors on a thinly-frozen pond. Players took turns walking across the ice. When one fell through, we tossed him the board to help him pull himself out.

Ah, good times, good times...

When I found out that Milton Bradley had a pansy "indoors on a tabletop" edition, I was quite disappointed. It did help confirm those suspicions I always had about my parents trying to get rid of me, though. :unsure:

[goddessofanime]

I've actually never heard of Atlantic City and I absolutely hate Monopoly. Why would I play Monopoly when I could play Ker-Plunk?

But you're Canadian...I mean, I don't know how well people know about AC (though I know that French Canadians frequent the Shore a lot) but it'd be more likely that you DIDNT hear about it than Yuki who lives on the East Coast.

[Trefellin]

But you're Canadian...

Oh, so Canadians are stupid? :mad:


I mean, I don't know how well people know about AC (though I know that French Canadians frequent the Shore a lot) but it'd be more likely that you DIDNT hear about it than Yuki who lives on the East Coast.

Oh... :|

[DavenIII]

[QUOTE=Trefellin;6629115]Oh, so Canadians are stupid? :mad:

No Tref, they aren't stupid :P............

BUT you didn't go on and correct someone on the proper location of a place you never heard of before either did you.

[Haro!]

Yukimura is cute when he tries to sound intelligent. Well, I don't mean that you're not smart, you're probably much smarter than I am. Just that compared to your previous self, I can't read your replies lately without chuckling a bit. There are many things I;d like to say about this discussion but for the sake of the topic of the thread I will not go further.

On topic:
Does the brewer sell these things outside of NJ. Like let's say you buy that Exit 32 (just making one up not saying they have one) beer in say, Massachusettes, it can have a completely different meaning. Personally I'd think Exit 32 of the BQE. Okay. Not really. But you get the point.

[Jatz]

New Jersey is apparently looking for a new, wussier image. They can't have things like beer ruining their rep with concerned mothers.



Yeah, individuals aren't responsible for their own actions, it's the product that forced itself down the drunk's throat! Naming a product after local landmarks is tantamount to murder if it's remotely possible that people can improperly use your product to inhibit their motor skills!

Edit: If you don't like it, how about giving them an alternative? It's not like NJ has any landmarks or significant locations other than the infamous turnpike.

Drunk drivers can, and often do, kill others by hitting other vehicles etc. It's the association of beer with the highway that people have a problem with.