New Ghibli Film Opens in Third

Studio Ghibli and director Goro Miyazaki’s latest film, Kokurikozaka Kara, opened in 457 Japanese theaters last weekend, drawing 450,000 viewers and earning 587 million yen. The result put the film in third place for its opening frame behind Harry Potter and the Deathly Hallows Part 2 and the Pocket Monster movie 14 double feature. Last year’s Ghibli film, director Hiromasa Yonebayashi’s Karigurashi no Arrietty, opened in ten fewer theaters than Kokurikozaka Kara but attracted roughly twice as many viewers and earned roughly twice as much in its opening weekend.

I do have to wonder, though, if the weak opening for Kokurikozaka Kara is most attributable to the film’s practically non-existant advertising campaign. It still doesn’t even have a full trailer.

Source: Tokyograph


4 Responses to “New Ghibli Film Opens in Third”

  1. kyouki Says:

    I apologize for the heresy, but Ghibli has turned BORING since Howl’s & this last movie looks exactly like a 2 hour sleep pill ¬_¬

    Where is the Ghibli who made Porco Rosso or Laputa?

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  3. seanny Says:

    Or the Ghibli who made Pom Poko and Only Yesterday… it’d be great to see one last animated feature out of Takahata. But yeah, in their efforts to find a successor to Miyazaki, Ghibli’s recent output feels stagnant. The way Mamoru Hosoda was kicked out of the director’s chair for Howl’s Moving Castle, and since went on to make a series of prolific and creative features at MadHouse instead, kinda shows how Miyazaki is simply trying to clone himself in some new director(s). The results are rather uninteresting.

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