New Ghibli Film Opens in Third
Studio Ghibli and director Goro Miyazaki’s latest film, Kokurikozaka Kara, opened in 457 Japanese theaters last weekend, drawing 450,000 viewers and earning 587 million yen. The result put the film in third place for its opening frame behind Harry Potter and the Deathly Hallows Part 2 and the Pocket Monster movie 14 double feature. Last year’s Ghibli film, director Hiromasa Yonebayashi’s Karigurashi no Arrietty, opened in ten fewer theaters than Kokurikozaka Kara but attracted roughly twice as many viewers and earned roughly twice as much in its opening weekend.
I do have to wonder, though, if the weak opening for Kokurikozaka Kara is most attributable to the film’s practically non-existant advertising campaign. It still doesn’t even have a full trailer.