Ask John: Why is Manga So Much More Expensive in America Than in Japan?
Tuesday, September 8th, 2009Question:
Many of the manga I buy in the United States cost about $10, but a similar volume in Japan costs only $5 or less. I know that when a manga is printed in the United States, there is some effort for translation and research, but it seems like the profit margin on US printed manga must be very high. Is that true? Do you know how much it costs a US publisher to produce a manga?
One of the reasons manga is so popular in Japan is that it is very cheap. Even people who aren’t especially interested in manga can follow a series they like without spending a fortune. I wonder if US publishers aren’t shooting themselves in the foot. Only otaku are willing to pay $10 per volume, so manga will always be just a niche market. It can never become popular among the general public at the current prices. Do you have any insight into the pricing of US published manga?












